At Shanghaitang.com ("Shanghaitang.com”, "we", "our", "us) we respect the privacy rights of its online visitors ("you", "your", "yours") and recognise the importance of protecting the information collected about them. We have adopted a corporate Privacy Policy that guides how we collect, store, and use the information that you provide us with.

If you are under 16, we require that you inform a parent or guardian about Shanghaitang.com 's Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with us.

The following sections are provided by Shanghaitang.com to enable our online visitors to be fully informed of our Privacy Policies. By visiting Shanghaitang.com, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.
This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and Shanghaitang.com is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details.

The information we collect from you and how

Shanghaitang.com collects personal information in several ways when you place an order, register as a Member for a service offered by Shanghaitang.com, share some information with one of your friend using a Share link or register to our Enews program.

By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address(es) so that we can process and fulfill your order.

Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. We ask for your email and your phone number. These details allow us to process your order and to let you know the status of your order.

Users of Shanghaitang.com will only have their name and email address processed in order to provide the service and respond to any complaints or otherwise where required by law on in connection with any legal proceedings or dispute.

Information about Cookies

A cookie is a piece of information that is stored on your computer's hard drive by your web browser which tracks your movements within websites. Our site uses cookies to keep track of how often you visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests. Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org.

How this information may be used including anyone it might be shared with

Shanghaitang.com may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience.
We will also use your details to fulfill and deliver your orders and manage your account. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Your personal information may also be shared with our Retail boutiques in order to deliver an integrated service within Shanghai Tang Brand. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you marketing updates but only ever in accordance with your preferences (as detailed in the next section). We do not sell your details to third party marketing companies.

We do collate information about site traffic, sales, wish lists, and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.

Marketing Opt-in and Opt-out provision

When you register, you will be given the option to opt-in of subscribing to our regular update service which will send you: Direct mail alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about Shanghaitang.com and Shanghai Tang brand in general.

We do not sell or pass your details to third parties for marketing purposes. Marketing communications you subscribe to will only be sent by Shanghai Tang.
At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot.

To opt out or unsubscribe from or direct mail service or updates, please contact Shanghaitang.com by email at customerservice@shanghaitang.com.

Access and if necessary, change personal information Shanghaitang.com

If for any reason you are concerned that the personal information held by Shanghaitang.com is not correct, please visit the website and logging into the site using the "Sign In" menu on the home page. Upon signing, your personal information will be made available for review and change. It could be accessed through the "My shopping Visit" menu and then by going to “my account” section.

If you wish to modify your billing or shipping address while your last order is still being processed, please contact us by email at customerservice@shanghaitang.com .We will amend your personal details on your behalf.

Safeguarding your personally identifiable information

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorized use. In addition, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information.

Where and how to ask question or file complaints

If you require more information please go to the Contact Us section of the web site and send an email to our Customer Relationship Management department at loyalty@shanghaitang.com