Our Story

SHANGHAI TANG is modern Asian aesthetics with a touch of contemporary chinoiserie, evocative contrasts, timeless elegance, and joie de vivre.

SHANGHAI TANG ​Story​

SHANGHAI TANG is modern Asian aesthetics with inspiration from chinoiserie and deconstructed classic elements creating a distinctive signature design and lifestyle. Over the three decades since its founding, the essence of SHANGHAI TANG has infused luxury fashion and lifestyle with a rebirth of cultural influences that have spanned millennia, the rediscovery of exquisite craftsmanship that has been honed for generations, and the celebration of contemporary art. ​


SHANGHAI TANG was born of the joie de vivre that our founder, David Tang KBE, celebrated with artists, celebrities, and royals to make life a party. The style, luxury and lifestyle that is the essence of SHANGHAI TANG has been defined through the years by the love of our devoted fans. ​

SHANGHAI TANG ​Collections​

SHANGHAI TANG infuses luxury with modern Asian aesthetics with a touch of contemporary chinoiserie across lifestyle and fashion, including ready-to-wear collections, imperial tailoring, leatherwear, accessories, jewellery, cosmetics, and homeware. ​

SHANGHAI TANG ​Experience

Experience the essence of SHANGHAI TANG at boutiques and maisons located throughout Asia, as well as our restaurants and, coming soon, hotels. We are also available in all major online luxury fashion retailers.

Today, SHANGHAI TANG is still leading the exquisite oriental lifestyle, adhering to the core concept of ‘Make Life a Party’. Through traditional Chinese designs, delicate craftsmanship, high-quality products and excellent services, SHANGHAI TANG becomes a recognizable Chinese brand, and extends the allure of contemporary oriental aesthetics to various products and art collaborations.

The brand's product line includes bespoke tailoring services, ready-to-wear, accessories, jewellery, homeware and artworks.

1994

Sir David Tang founded the SHANGHAI TANG brand in Hong Kong and set up a flagship store in the Pedder Building, an iconic building in Central, Hong Kong.

1997

SHANGHAI TANG opened its flagship store on Madison Avenue in New York.

Gong Li wore the SHANGHAI TANG power suit on the back cover of Time magazine's Asia special edition, Hong Kong 1997.

SHANGHAI TANG Hong Kong Handover-themed handkerchief was included in the collection of the V&A Museum in the UK.

2001

SHANGHAI TANG ‘Mao Zedong’ mug included in the collection of the V&A Museum in the UK.

2003

Officially entered the mainland market, opening stores in Shanghai and Beijing.

2005

SHANGHAI TANG ‘Mao Zedong watch’ from the 90s was included in the British Museum collection.

2007

Launched the "Mandarin Collar Society" to promote Chinese stand-up collars, encouraging men to abandon traditional suits and ties in favor of more comfortable and open Chinese stand-up collars for business and formal occasions.

2009

Opened 1881 Heritage flagship store in Tsim Sha Tsui, Hong Kong.

2010

Invited Chinese performance artist Li Wei to present his work "Swept Away Luxury" at 1881 Heritage flagship store.

2011

First Chinese brand to conduct a live online show.

2012

Opened SHANGHAI TANG Mansion, the brand's new flagship store at 1 Duddell's, Central, Hong Kong, a three-storey building, the largest dedicated store in the world. The flagship store marks a new milestone in the brand's history, with its iconic facade made of sculpted glass and brass, paying tribute to the 1930s Shanghai Art Deco style with a modern image.

2013

Opening of the flagship store at Cathay Cinemas in Shanghai.

2014

20th Anniversary: SHANGHAI TANG celebrated the brand's 20th anniversary with a city-wide "China Fashion Chic" event at Shanghai Fashion Week Spring/Summer 2015. An unprecedented gathering of Chinese and Hollywood stars, celebrities and international fashion celebrities, including Academy Award-winning actress Nicole Kidman.

2017

Ownership of SHANGHAI TANG is transferred from the Swiss Richemont Group to Hong Kong private equity fund Cassia Investments and Italian entrepreneur Alessandro Bastagli.

 

The brand's founder, Sir David Tang, passed away.

2018

The controlling stake in the brand is transferred to the Chinese group Lunar Capital Investments, with Victoria Tang-Owen, daughter of the brand's founder, as Creative Director. With a keen sense of fashion and aesthetics, Victoria Tang-Owen infuses the brand with a new style, designed with the Chinese luxury lifestyle while fusing modern design elements to reinterpret the brand aesthetic unique to SHANGHAI TANG.

SHANGHAI TANG 90s Mao Zedong watch included in the British Museum collection.

2019

Silver Jubilee: To celebrate the brand's 25th anniversary and to look back on a quarter century of cultural heritage and exciting designs, SHANGHAI TANG launched a series of special curations, including a crossover co-branded collection with renowned Chinese artist Xu Bing.

2021

First exclusive collaboration with designer Yuni Ahn and presented the Yuni Ahn for SHANGHAI TANG 2021 pre-fall collection.

2022

Opening of SHANGHAI TANG first concept store “Dawning Spring” at Shanghai Taikoo Hui.

2023

SHANGHAI TANG’s First appearance at Milan Fashion Week for Fall/Winter 2023.

Shanghai Tang Loyalty Programme

Register to earn points on your purchase and enjoy membership privilege

New members 10% off 1st purchase

Members exclusive rewards

VIP members annual 10% off